Vor London Hill steht eine kleine Flasche Wasser und aus der bunten Packung mit der Aufschrift Nerds rollen unförmige kleine Kügelchen. In ein paar Minuten werden die Worte nur so auf das Papier tröpfeln. Als Ms 30 minutes bekannt beeindruckt die aufstrebende MC mit ihren Freestyles und starken Hooks.
I went in there, knocked the hook out in a little less than thirty minutes. He was like yo how did you come up with something so fire in so little time? Ever since they started calling me Ms.30 minutes.“
– Lyrical Lemonade
„Ms. Write & Style My Own Shit“, so beschreibt sich die amerikanische Rapperin London Hill in der Bio ihres Instagram-Kanals. Neben ihrem Musikstil, in dem HipHop-Sounds mit karibischen Einflüssen verschmelzen, haben auch die Musikvideos und der Social Media-Feed der aufstrebenden MC ihren Wiedererkennungswert: Immer wieder tauchen rote oder pinke Elemente auf. Im Musikvideo ihrer neuesten Single „Who“ trägt sie beispielsweise eine große rote Kopfbedeckung und rappt selbstbewusst:
Who thinking they getting in my spot like who? These Bi***** really ain’t as hot like WHO.“
– Lyrics Single „Who„
London Hill gilt als das nächste Erfolgstalent der New Yorker Bronx. Geboren und aufgewachsen in der Geburtsstätte des HipHop erlebt sie die düstersten Zeiten ihres Lebens. Diese sowie ihr Sohn motivieren sie zu der Künstlerin zu werden, die sie heute ist.
Den ersten Freestyle-Track „Hate Me Now“ postet die junge Künstlerin im August 2018 auf der Online-Plattform Soundcloud. Fünf Jahre später hat sie elf Singles veröffentlicht und damit 4907 monatliche Spotify-Hörer:innen sowie 102 000 Instagram-Follower:innen generiert. Ihr Sound, den sie gegenüber dem KAZI Magazine als „gutta, raw, loud, and aggressive“ beschreibt, hinterlässt Eindruck. Insbesondere der Track „Flexer“ fesselt mit ihrer unverwechselbaren Stimme und erhält bis heute 32 600 Streams auf Soundcloud. Wie sie in einem Interview mit Lyrical Lemonade erzählt, widmet sie den Song ihrer Identität und der Akzeptanz der Frau, die sie heute ist:
Flexer just really describes who I am as a person. Like really some flexing shit. But it’s not really only about some flexing shit. I’m free, I can express myself, I don’t have to hide who I am, I accept who I am. I love myself. I love who I am. I’m a boss.“
– Lyrical Lemonade
Mit den letzten Veröffentlichungen steigen nicht nur die Streams der amerikanischen MC. Die lyrischen Fähigkeiten beeindrucken neben der wachsenden Fangemeinschaft auch Stil- und Rap-Ikonen wie Nicki Minaj. Die US-Legende erkennt das Talent der selbstbewussten MC an und nimmt sie Anfang 2023 als erste weibliche Künstlerin auf ihrem Musiklabel Heavy On It unter Vertrag. Fortan steht London Hill als Co-Signatur in großem Rampenlicht – und das mit Recht.
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